Bartering is a great way to save a great deal on advertising. With
barter, you're able to trade dollar for dollar at your full retail
price. On the one hand, this can result in sales that you never would
have had otherwise. On the other hand, it can translate into tremendous
savings -- depending on your retail mark-up. In general, it is always
a good idea to barter when the opportunity presents itself and when the
other party is offering something that would benefit your business. The
tax benefits alone are worth it!