Back
in 2015, Apple introduced the 12-inch MacBook.
The
first model ever to feature an Apple logo that didn’t light up.
And since then, the MacBook Pro and MacBook Air have also received the same treatment. This caused some controversy, since the glowing Apple logo has been around for over two decades
and
has become an iconic design element of Apple’s notebooks.
So
why was the illuminated Apple logo removed? Well, that’s exactly what I’ll
explain right now.
So
when the 12-inch MacBook was introduced, it was the thinnest model in Apple’s
history.
In
fact, at 13.1 millimeters, it was 24% thinner than the MacBook Air.
But
that dramatic improvement didn’t come without compromises.
For
example, Apple had to create a new super-thin keyboard that featured butterfly
mechanisms instead of the traditional scissor design.
They
claimed the new keyboard was an improvement, but that didn’t turn out to be the
case.
It
was extremely faulty and resulted in a class action lawsuit, with Apple
eventually reverting back to the scissor keyboards.
But
another compromise of the 12-inch MacBook was the non-illuminated Apple logo.
Since the display was so thin, two problems arose. First, if there was a strong light source behind the display, you could actually see
a
subtle hotspot in the center of the screen.
Since
the glowing Apple logo was a transparent cutout that allowed the display’s backlight
to
shine through, but also allowed external light to enter.
This
meant using the MacBook outside could cause color inaccuracies on the display. So
to eliminate this potential issue, Apple had to seal off the display’s chassis
entirely,
which
meant getting rid of the translucent logo. But there was another benefit to
this approach, the thinness of the MacBook’s display combined
with
the Apple logo cutout, caused structural rigidity issues.
Just
like the iPad Pro was easily bent thanks to the Apple Pencil attachment cutout,
the MacBook could’ve easily been bent due to the Apple logo cutout.
So replacing its weak spot with a piece of metal, helped eliminate this structural weakness.
The
third reason why Apple got rid of their glowing logo is for purely aesthetic
reasons.
Back
when the trend started in 1999 with the PowerBook G3, Apple was mounting a
comeback. Steve Jobs had just returned to the company three years prior, and he
put a huge focus
on
establishing a new reputation for Apple. Since they’d fallen out of favor with
customers over the past decade.
That’s
what sparked the Think Different ad campaign, and radical new computer designs like
the iMac and PowerBook.
It
was the first time a glowing Apple logo had been used, and it was crucial in creating
brand
awareness.
Seeing
a prominently displayed Apple logo in public reminded people that the company
was
still around, and was actually creating some really cool products. But today,
Apple has been moving away from this overt brand strategy and shifting to
something
more subtle. For example, they could’ve put an Apple logo on the AirPods Max,
like almost every
other
headphone manufacturer, but they didn’t. Also, with the 24-inch iMac, Apple
removed their logo from the product’s chin for the
first
time since 2004.v And it makes sense why they don’t need their logo to be as
overtly display anymore.
Apple
isn’t struggling to garner attention or win customers from other brands.
They’re
by far the biggest and most recognizable tech company in the world.
With
almost every product they create dominating their respective market.
Apple
has also been unifying their product design in recent years.And since the iPad,
iPhone, and Mac desktops all have non-illuminated Apple logos, it makes
sense
to carry that design language through to the MacBook line.
So
while it’s understandable to feel sentimental about losing the glowing Apple
logo, it can also spark some excitement.
Since
it represents a new era of Apple, with plenty of incredible products yet to
come.
