Leading fashion brands from around the world are participating in the Anna Arabia exhibition, with the largest number of female designers showcasing their creations under one roof.
According to Arab News, the exhibition has started on December 10 in Riyadh Front, one of the 14 zones of Riyadh season.
More than 250 brands are on display under the 'Imagine Moore' slogan, 128 of which are in Riyadh for the first time.
The exhibition features jewelery, fashion and perfumes from international brands including Bazza, Temerza and L'Atelier Nobar.Rabia Khan, owner of the Treasure of Kashmir, showcasing the Valley's handicrafts, food, fashion and art.
"I have come from Kashmir to participate in the exhibition and my embroidery art is in great demand," he told Arab News. Saudi Arabia is a strong market, it can get cold here so it is perfect for my business.
He added: "We are very lucky to have a beautiful idea like Ana Arabiya in the Riyadh season."
Designer Sarah Yamani, who sells abayas through the Design Society booth, said: "This is a great place with a lot of Saudi designers and that's why we came to Anna Arabia. The Arab world is coming here to showcase its products. We are very happy to be a part of the Riyadh season. "International Egyptian designer Farida Tamraz, who owns Tamraz, said she had received a formal invitation from the General Entertainment Authority and Riyadh Season Chairman Turki Sheikh to represent Egypt at the exhibition.
"I am very impressed with the organization of Anna Arabia," he said. This place is amazing and has a nice atmosphere. "
Tamraz launches a new fashion collection, Temperance, which takes pride in the power and empowerment of Arab women in various fields of fashion.
The non-Arab exhibition will run until December 15 and is considered one of the highlights of the Riyadh season, which combines beauty, art and fashion.
