There was a time when the launch of a big name hero's Bollywood film was a national event across India, greeted with fanfare weeks in advance and fans queuing outside cinemas on the day of release to get tickets. He used to sing songs.
According to the report of the British newspaper Guardian, after 77 percent of the released films flopped at the box office this year, the cinema halls are very quiet and the future of the never-ending Bollywood dominance is now clouded by uncertainty.
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He said that there were only three or four hits, while everything else has been destroyed. "This is a huge disaster for an industry that depends on 10 hits a year for its survival."
According to Sumat Kadal, this is the worst period Bollywood is going through in the last two or three decades.
The recent failure of Bollywood is being blamed on the Corona epidemic, due to which cinemas all over the world faced a crisis.
As India's usual cinema-going crowd was confined to their homes during the pandemic, platforms like Netflix, Amazon Prime and Hotstar grew in popularity.
These platforms are used by a quarter of India's 1.4 billion population. Movies that were previously only accessible in cinemas can now be watched on these platforms at a fraction of the price of a multiplex ticket.
According to analyst Somit Kadal, in the current post-epidemic situation, moviegoers pay only the price for a movie they are curious about.
Fans who watch movies and series on online platforms have also diversified their choice of movies.
Now Bollywood's big-name films and the industry's long-held notion of 'national cinema' have also been left behind.
Judging by the comments on social media, Hindi cinema audiences are now also watching Tamil (Kollywood), Telugu (Tollywood), Malayalam, Kannada (Sandalwood) and Marathi language films at home.
According to journalist and author Anna MM Vetikad, regional cinema goers are fed up with the uniformity of Hindi cinema and filmmakers fail to realize in time that audiences now have more options.
